Bramble

Pricing

A story map is a walking map of your grounds that opens in a guest’s phone browser from a scan code — no app, no sign-up — and tells the story of each place as they reach it. You change it yourself through a web portal, whenever the grounds change. Build it yourself, or have us walk the estate and build it with you. Never seen one? Walk Thornfield first.

Both tiers are the same product. The difference is who does the writing.

We build it with you

For estates where the stories live in someone’s head and nobody has time to write them down.

From £5,000 setup, plus VAT then about £4,500 / year

We walk your grounds, and we quote before we start.

Everything in “Build it yourself”, plus

  • We walk your grounds with you and choose the stops
  • We write the stories, take the photographs and record the narration
  • With care, we change the map when the bluebells come up or the wedding season starts
  • You deal with the person who walked your grounds, not a helpdesk

Per published map. Paying by the year saves £300. One subscription per live map; drafts and test maps cost nothing. The map starts blank, and if you do nothing at the end of the trial it goes quiet with everything kept.

Walk the demo map first › · what building it yourself involves › · trial finished and want the map back? Tell us.

£5,000 for a garden; £7,500 is typical for an estate of ten to a hundred acres; more for a large one. The yearly figure after the build is about £4,500, plus VAT.

Thirty days to change your mind

If Bramble is not right for you, tell us within thirty days of your first subscription payment and we will refund everything you have paid in that time, whether you pay by the year or by the month. No conditions and no questions. If you do, the map stays up for another thirty days, so anything you have already printed keeps working while you take it down. That is on top of the thirty free days before you pay anything at all, so there are sixty days in total between making a map and being committed to it.

The guarantee covers the self-managed subscription. It does not cover a done-for-you build: that is quoted and agreed with you before any work starts, and the setup fee is not refundable once we have walked your grounds, because by then the work has been done. All of it is written down in the subscription terms.

What the annual figure covers, on both tiers

£1,500 of it is the platform fee: hosting, the guest map, the scan code, support. It is the same £1,500 whoever you are, and it is never discounted. If we build it with you, the rest is care: seasonal refreshes, content updates and priority support, at £2,000 to £3,000 a year. Care is optional. If you would rather look after the map yourself, you can, and the number is £1,500.

Questions

Before you start

Do guests need to download an app?

No. The map opens in the phone’s browser from a QR code. There is nothing to install, and nothing to hand out or collect back in.

How do the stories appear as people walk?

The map uses the phone’s location to know roughly where a guest is standing, and a story opens when they come within about thirty metres of its spot. Guests can also tap any pin on the map to open its story directly, which is what happens indoors, under heavy tree cover, or if someone declines to share their location.

Will it work on my grounds?

Usually. GPS itself needs no signal, so the map can always place a guest. Once it has loaded, the stops and their stories are saved to the phone and keep working as the guest walks out of coverage. Photographs and narration need signal the first time they appear, and the map will not open from cold in a dead spot, so put the scan code where there is a bar or two: the gate, the car park, the tea room. If you are not sure about your grounds, ask us and we will tell you honestly.

Is there a trial?

Yes: thirty days, no card, and nothing is charged at the end unless you choose to subscribe. You set it up yourself, choose a web address, say where the property is, confirm your email, and the map exists a few seconds later. It is fully live from the first minute, so guests can walk it and you can put the scan code up while you are still deciding.

It starts blank. We never put sample stops in a map, because a map full of plausible-looking examples looks finished when it is not, so everything on yours will be something you put there. Thirty days is meant to be long enough to place the stops in one sitting and write them over a few evenings during an open season, rather than a weekend to poke at it.

We email you about a week before the thirty days end, and again two days before. If you do nothing, the map goes quiet and nothing is deleted: every stop, story and photograph is kept for twelve months, and subscribing brings it back as it was. The one thing an unpaid trial does not hold is the web address itself, so do not print the scan code on anything permanent until you have subscribed. Once you do, the thirty-day money-back guarantee on the self-managed subscription runs from your first payment: thirty days to build it before you pay, then thirty more to change your mind after you do.

How long does it take to build one myself?

Longer than an afternoon, and it depends entirely on how much you want to say. Placing the stops is quick, and can be done without leaving your desk: you click each one on a map of your own grounds, and only go outside if you want to pin something a map cannot show you. Writing a story for each one and choosing a photograph is the real work, and it goes better in stages than in one sitting. The nearest thing we have to a measure is a community organiser with twenty-two stops, who entered nearly all of them in one evening and finished the next, though those stops needed very little text. A garden with fifteen proper stories will take longer than that. If it turns out not to be your kind of job, that is what the thirty free days are for, and the thirty-day guarantee after them.

Choosing a tier, and paying

Can I start it myself and have you do part of it?

Yes. The two tiers are the ends of one line. If you place the stops and get halfway through the writing, or you want us to write six of the stories and photograph them while you do the rest, tell us and we will quote for that part. Nothing you have built is lost by asking.

Should I pay monthly or annually?

Annually, if the budget allows it. Twelve payments of £150 come to £1,800 over a year against £1,500 paid once, both before VAT, so you save £300 and you have one invoice to handle instead of twelve. Monthly costs more because collecting twelve payments costs more than collecting one. It exists because paying a year up front to a supplier you have not worked with before is a fair thing to hesitate over, and we would rather you started monthly than not at all. You can switch to annual whenever you like.

What does “per published map” mean?

One subscription covers one live map for one venue. Building a map takes as long as it takes, and drafts and test maps never count as a second subscription. If you run two separate places, or two genuinely different trails, that is two subscriptions.

Does it renew automatically?

Yes. On the annual subscription it renews once a year on the anniversary of your first payment, and we email you about thirty days beforehand telling you the date and the amount. On monthly it renews each month, and we do not email every time, because a monthly note saying nothing has changed is just noise. Either way you can cancel yourself in the billing portal or by replying to any email from us. There is no notice period and no cancellation fee, and we will always tell you at least thirty days before a price changes. A renewal that arrives as a surprise on a card statement is not a renewal we want.

If things change

What happens if I stop paying?

Your map goes offline on the renewal date, and your web address stays reserved for you for twelve months in case you come back. After that we retire the address permanently rather than giving it to anyone else. Printed QR codes outlive subscriptions, and yours should never start sending guests to a different venue.

What happens to my map if Bramble stops?

We are a small team, so you are entitled to ask. If Bramble ceases to trade we give at least ninety days’ notice, refund the unused part of anything you have paid, send you everything you put in, and freeze every published map as a static copy at the same web address for a further twelve months, so printed scan codes go on working. A frozen map is a copy rather than a running service: the stories and photographs still open, but you cannot edit it and the features that depend on us may stop. It is written into section 12 of the subscription terms, along with the honest limit of it.

Do you guarantee the map is always available?

No, and we would rather say so here than apologise later. Bramble is a small team on rented infrastructure, and we do not promise a percentage of uptime or pay compensation if the map is unreachable. We watch for failures and fix them, but mobile signal alone will fail on parts of most rural properties whatever we do. So if you are running a wedding, an open day or a ticketed trail where a failure would cost you money, print a paper backup as well.

Who owns the content, and what do you collect about our visitors?

The stories, photographs and audio you put in are yours, we claim no ownership of them, and you can ask for a copy back at any time. The guest map keeps no personal data about your visitors. No accounts and no cookies, which is why it does not put a consent banner in front of them. We count visits anonymously, so we can tell you whether your map is being used.

Prices and facts on this page last reviewed: September 2026.

Not sure which one?

Tell us about your grounds and what guests ask about, and we will tell you which tier fits, even if the answer is neither.